Organize and automate course information

In Google’s virtual driver’s seat with driving courses!

De VerkeersAcademie is a leading Dutch training institute offering a wide range of driving courses for professionals in the transport sector, from anxiety management instructors to bus operators. Founded as a family business in Best (North Brabant), the main office is now located in Nieuwegein.

Background

As De VerkeersAcademie grew, directors Gijs Kantelberg and his wife Laura noticed an increase in administrative workload. Managing courses and students, primarily via Excel, caused inefficiencies and significant workload for the staff. After an extensive search for suitable software, they chose Coachview, partly recommended by ISA Online. De VerkeersAcademie selected FBI Digital for our expertise in integrating Coachview data with websites.

Our solution

From the start, we agreed that the courses, the heart of De VerkeersAcademie, should be central to the new website design. We focused on making all information quickly and easily accessible so that everyone can find what they need immediately.

To increase reliability and reduce errors, we integrated Coachview software with WordPress. This allows us to enter essential course data such as locations, start times, availability, and prices centrally and display them automatically in multiple places on the site. This approach simplifies management and ensures consistent information wherever it appears.

Additionally, we leveraged the power of WordPress for course descriptions, significantly improving search engine visibility. With this synergistic approach, we benefit from the best of both worlds.

Of course, we also gave the website a visual refresh, making it not only functionally excellent but also visually appealing.

Technologies & services

At FBI Digital, we have a clear approach for each project. We start with a kickoff session to explore our clients’ needs in detail. Our work is then divided into bi-weekly design and development sprints with regular progress reviews.

For De VerkeersAcademie, we used technologies such as PHP and Laravel. Although we previously used SOAP for data exchange, we have now switched to more modern methods like webhooks and API connections. This change makes our solutions more robust and scalable, and our in-depth knowledge of Coachview greatly aided this transition.

Results

Achieving our goals was initially a challenge. All data had to be transferred from De VerkeersAcademie to Coachview, which was a significant task. However, this effort soon resulted in substantial growth in website registrations, leading to a sustained and significant increase in revenue in the first few years and beyond. Thanks to this automation, we saved a lot on manual administrative work. Coachview automates many of the processes after registration, providing better service to the students.